Tuborg LiteNew Design
For the Tuborg advertising campaign, we created a fully CGI commercial built around the story of Tuborg LITE bottle taking off.
About the project
Lightness is the idea that connects every part of the film, from ice-cold product details to the bottle taking flight.
We created a fully CGI commercial for Tuborg lite, moving from a sunlit world of glass, ice and water into a vivid green brand space. As the bottle lifts off, floating movement and luminous graphic lines introduce a sense of speed and weightlessness.
The visual treatment pairs detailed product rendering with expressive animation. Condensation, reflections and refractions emphasise the clarity of the glass, while close-ups draw attention to the bottle’s design. Our work combined art direction, modelling, animation, texturing, lighting and compositing to keep the product at the centre of the story.
Styleframes
Storyboard
Concept & sequence
The people behind the film
Credits
- Client
- Carlsberg UZ
- Brand Manager
- Levon Vartanyan
- Production
- Resight
- Agency
- Forte
- Music & Sound Design
- QB SOUND
- Director & Art Director
- Andrey Voytishin
- Technical Director
- Aliaksandr Bondar
- Producer
- Andrey Lazaridi
- Modelling and Assets
- Aliaksandr Bondar, Dmitry Lazarchuk, Dmitry Mezit
- Animation
- Andrey Voytishin, Aliaksandr Bondar
- Texturing
- Aliaksandr Bondar, Dmitry Lazarchuk
- Shading, Lighting, Compositing
- Andrey Voytishin