Tuborg / Commercial Full CGI

TuborgLITE.

For the Tuborg advertising campaign, we created a fully CGI commercial built around the story of Tuborg LITE bottle taking off.

Tuborg LITE — Commercial
Open player ↗

Styleframes.

9 framesClick to explore
Tuborg LITE bottles in an ice bucket beside the sea
Tuborg LITE / Styleframe01
Close-up of a chilled Tuborg LITE bottle and its pull-off cap
Tuborg LITE / Styleframe02
Tuborg LITE label surrounded by ice and condensation
Tuborg LITE / Styleframe03
A Tuborg LITE bottle lifting into a bright blue sky
Tuborg LITE / Styleframe04
A Tuborg LITE bottle floating in a green space with luminous graphic lines
Tuborg LITE / Styleframe05
Tuborg LITE bottle with the campaign line Your Lite Rhythm
Tuborg LITE / Styleframe06
Close-up of the Tuborg LITE label on a green background
Tuborg LITE / Styleframe07
Top view of the blue Tuborg bottle cap
Tuborg LITE / Styleframe08
Tuborg pull-off cap surrounded by luminous green graphics
Tuborg LITE / Styleframe09

Storyboard.

Concept & sequence
The original Tuborg LITE commercial storyboard: nine illustrated shots with production notes
Tuborg LITE / Storyboard01

The people behind the film

Credits.

Client
Carlsberg UZ
Brand Manager
Levon Vartanyan
Production
Resight
Agency
Forte
Music & Sound Design
QB SOUND
Director & Art Director
Andrey Voytishin
Technical Director
Aliaksandr Bondar
Producer
Andrey Lazaridi
Modelling and Assets
Aliaksandr Bondar, Dmitry Lazarchuk, Dmitry Mezit
Animation
Andrey Voytishin, Aliaksandr Bondar
Texturing
Aliaksandr Bondar, Dmitry Lazarchuk
Shading, Lighting, Compositing
Andrey Voytishin
Tuborg LITE — Commercial