Sarbast / Commercial

SarbastNew Design

Another collaboration with our long-standing partners at Carlsberg UZ focused on presenting the updated PET bottle design for the Sarbast brand.

About the Project

The core objective of the commercial was to highlight the bottle’s new visual identity and convey the product’s unique character.

To achieve this, we focused on several key visual storytelling techniques - Lighting Design, Reflections & Highlights, Depth of Color & Light, Material Realism.

Styleframes

PROJECT VISUALS

Sarbast – New Design — Styleframes 1
Sarbast – New Design — Styleframes 2
Sarbast – New Design — Styleframes 3
Sarbast – New Design — Styleframes 4
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Sarbast – New Design — Styleframes 7
Sarbast – New Design — Styleframes 8
Sarbast – New Design — Styleframes 9
Sarbast – New Design — Styleframes 10
Sarbast – New Design — Styleframes 11
Sarbast – New Design — Styleframes 12
Sarbast – New Design — Styleframes 13
Sarbast – New Design — Styleframes 14
Sarbast – New Design — Styleframes 15
Sarbast – New Design — Styleframes 16
Sarbast – New Design — Styleframes 17

The People Behind the Project

Credits

Client
Carlsberg UZ
Production
Resight
Agency
AIDA Pioneer
Music & Sound Design
QB SOUND
Director & Art Director
Andrey Voytishin
Technical Director
Aliaksandr Bondar
Producer
Andrey Lazaridi
Modelling and Assets
Aliaksandr Bondar, Dmitry Lazarchuk, Dmitry Mezit
Animation
Andrey Voytishin, Aliaksandr Bondar
Texturing
Aliaksandr Bondar, Dmitry Lazarchuk
Shading, Lighting, Compositing
Andrey Voytishin
Sarbast – New Design